Dictionary Category: CRO Action Words (Verbs)

To persuade customers to purchase a more expensive or premium version of a product.

To confirm that test results are accurate and meaningful before implementing changes.

When users exit the conversion process at a specific step or page.

To capture and maintain visitor attention and interaction with your content.

To guide visitors through a series of steps toward a conversion goal.

To require user information (like email) before providing access to content or resources.

To analyze user behavior using visual data showing where visitors click, scroll, and focus attention.

To make repeated improvements through cycles of testing and refinement.

To compare two versions of a webpage or element by showing each to different groups of visitors simultaneously.

When users leave a process incomplete, especially in shopping carts or forms.