Dictionary Category: CRO Action Words (Verbs)

To develop relationships with leads through targeted content and communications over time.

To improve performance by making systematic changes based on data and testing.

To customize content or experiences based on individual user characteristics or behavior.

To change strategy or approach based on test results or market feedback.

To determine whether a lead or prospect meets criteria for further sales engagement.

To show ads to people who have previously visited your website but didn’t convert.

Another term for A/B testing; to divide traffic between different versions to determine which performs better.

To monitor and record user actions and behaviors for analysis.

To persuade customers to purchase a more expensive or premium version of a product.

To confirm that test results are accurate and meaningful before implementing changes.