Dictionary Category: CRO Action Words (Verbs)

To determine whether a lead or prospect meets criteria for further sales engagement.

To show ads to people who have previously visited your website but didn’t convert.

Another term for A/B testing; to divide traffic between different versions to determine which performs better.

To monitor and record user actions and behaviors for analysis.

To persuade customers to purchase a more expensive or premium version of a product.

To confirm that test results are accurate and meaningful before implementing changes.

To create basic structural blueprints of webpage layouts before design and development.

To collaborate in organized sessions to brainstorm, plan, or solve CRO challenges.

To develop relationships with leads through targeted content and communications over time.

To improve performance by making systematic changes based on data and testing.