Return on Ad Spend (ROAS)
A metric measuring revenue generated for every dollar spent on advertising. Calculated as: Revenue from Ads ÷ Cost of Ads. Higher ROAS indicates more effective ad performance.
Dictionary Category: Analytics & Measurement Terms
Time on Page
The average amount of time visitors spend viewing a specific webpage before navigating away. Longer time often indicates higher engagement, but context matters for interpretation.
Unique Visitors
The number of distinct individuals who visit your website within a specific time period, regardless of how many times they visit. Different from total sessions or pageviews.
Average Order Value (AOV)
The average dollar amount spent each time a customer places an order. Calculated by dividing total revenue by the number of orders. Key metric for measuring conversion quality, not just quantity.
Click-Through Rate (CTR)
The percentage of people who click on a specific link out of the total who view it. Calculated as: (Clicks ÷ Impressions) × 100. Important for measuring ad and email performance.
Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, including marketing spend, sales costs, and overhead. Essential for determining profitability and ROI of conversion optimization efforts.
Customer Lifetime Value (CLV)
The predicted total revenue a customer will generate during their relationship with your business. Used to justify acquisition costs and prioritize retention strategies.
Goal Completion Rate
The percentage of visitors who complete a specific goal or action on your website. Goals can include purchases, signups, downloads, or any measurable conversion event.